I was invited to attend an all-hands meeting this morning at company called SMBLive.
I had the pleasure of working at SMBLive until last year as their CTO.

CEO, Matt Howard, gave a great presentation on his 2009 vision and goals for his company's products and services. To put it in context, SMBLive has developed online social commerce solutions - 1StoreFront and 1WorkSpace - that demystify the web for SMBs and help them grow faster and work smarter. By licensing, branding and providing these social commerce solutions to their SMB customers, broadband carriers are strengthening SMB loyalty, reducing churn, increasing ARPU, and growing faster themselves.

The centerpiece of this morning's conversation was the fact that Outbound Marketing as we know it is dead. Inbound is where its at. He played the following video, which captures the way I (and I am sure many of you) feel about how we are marketed, and stimulates our thinking as to how we must change our marketing strategies to be successful in an age where the consumer is in control.

If you are interested in this topic, you should follow Matt's blog, www.broadbandevolved.com -- you can also find him on Twitter at @matthewjhoward